Native Instruments are a big company, with some big brands too. Arguably the biggest (at least in our scene) is Traktor, and brand loyalty is strong within the community. Given that at any one time, Traktor is neck and neck sales wise with SSL in Europe (according to my info), you'd understand that the heaving masses of Traktor users might want some branded merch to show off. There has been a small amount of control vinyl released, but a bag has been requested for a looong time. And finally it's here - the Traktor Bag by UDG.

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